ON THE COVER:
Aquatic Life
Mixed media, 36"x24". (See profile on page 16.)
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Features
07 Selling Work When There’s No Original
Three top digital artists share how they do it.
10 The Artist and Limited Editions
Client demand may warrant editioned work, but is it worth it?
12 Reproductions and Modern Technology
Understanding the pros and cons of commercial lithography and giclée printing.
14 Develop a Pricing Strategy
By Annie Strack
Use a basic formula to price your work right.
16 Pamela Sukham’s Five Year Rise to Fame
By Kim Hall
How she went from medical researcher to star of the New York ArtExpo.
34 Studio Tour: Space to Grow
By Lorena Pugh
She’d always dreamed of a studio, and the time had come.
36 David Toan: Making Use of Multiple Markets
Meet a model entrepreneur who’s capitalized on his region.
Section 2: Marketing Art on the Internet
Begins after page 18. We’re not just talking about selling your work on the Web, but also how to develop a Web presence for your overall marketing plan. Discover how to blog, create Vlogs and create an online media kit, as well as protect your work from Internet thieves.
- Special! Art Law column by Elizabeth T Russell, Attorney at Law. Find out how to protect your work when you post images online.
Departments
04 From the Editor
05 Art Scuttlebutt
Letters, tips and what’s happening online
37 The Listings: Compiled by the Art Calendar Team
Your best source for art opportunities. Find awards, galleries reviewing portfolios, grants, fellowships, competitions, residencies and more.
Columns
30 Heart to Heart: Simple Solutions
By Jack White
Why is it that artists tend to complicate their marketing plans?
32 The Photo Guy: Crossing the Line
Crossing The Line
When does Photoshop®-ing become Photo-lying?
33 Coaching the Artist Within: Relationship Skills: Balancing Multiple Relationships
